FUB (Fédération des Usagers de la Bicyclette) is a national French association representing cyclists and promoting cycling as a daily mode of transport. FUB supports a network of local associations, provides cycling education (vélo-écoles), and advocates for better cycling infrastructure and policy. Its initiatives include Alvéole Plus (funding for bike parking and awareness), Génération Vélo (cycling education for children), and campaigns like Parlons Vélo. FUB is a key actor in the fight against bike theft, supporting research, prevention campaigns, and the development of secure bike parking. The organization also collaborates with authorities on national marking and registration schemes to deter theft and improve recovery rates.